I am a fan of Sam Raimi’s work on Evil Dead and Drag me to Hell (not so much Spider-Man), and find him to be a thoughtful director. Coupled with the producer of Alice in Wonderland (which the aesthetics of this film resemble… a lot!), not to mention the lead played by James Franco, makes this a pretty hard ship to sink! The only thing I wonder, is if Mila Kunis can pull off Theodora, the Wicked Witch of the West.
Oz: The Great and Powerful